Creative Mashups: Guidance To Enhance A Unique High-Quality Content Marketing Series
Learn from 15 marketers across the States in Wistia’s Show Business to create an innovative content marketing series.
Without innovating experiences, content marketing series can become dull and overplayed. In an era where there is an overwhelming amount of binge-worthy content, businesses investing in content series should seek inspiration from the success of the entertainment and media industry to produce content designed to keep guests and audiences engaged, connected, and entertained. This article focuses on current trends in content marketing series and how creative mashups can influence unique brand affinity strategies.
Creative Mashups
Like the musical mashups that ignite the joy of an era in music while stimulating the visual and sound senses through seamless video and audio production, creative mashups allow marketers to innovate and inspire unique collaborative content to engage with guests and audiences in a fun and authentic way.
For some creative mashup inspiration, read more about a one-of-a-kind and must binge-series aimed to guide marketers to create compelling and competitive content.
Creative & Unique Connections
After establishing brand awareness, brand loyalty is secured through brand affinity.
Brand affinity is defined by Wistia, a video content hosting platform, as “the most enduring and valuable level of a relationship between a business and consumer based on the mutual belief that they share common values.”
Trust is crucial in authentically connecting with guests and the audience. Trust is also best built through human interactions. Marketers can establish effective and authentic brand affinity through innovative content marketing geared towards connecting with guests and audiences by offering valuable resources, entertaining consumers and marketers, and showcasing the vibrancy of a business.
Wistia’s Show Business
Wistia offers more than a video content hosting platform. The talent at Wistia Studios produces leading insights on creating high-quality content through their various original series. Most importantly, Wistia offers marketers accessible resources in addition to its easy-to-navigate platform including workbooks, guides, and transcripts to enhance the content marketers’ process in the development, production, and launch of a content marketing series.
It’s Show Business Baby!
The innovative team at Wistia partnered with the following roster of marketing talent to produce a creative mashup in a binge-worthy content series called Show Business to educate all content creators on enhancing content aligned with brand affinity.
- Rand Fishkin, SparkToro
- Colin Rosenbaum and Samir Chaurdry, Colin & Samir
- Kibi Anderson, Digital & Content Strategy Expert, Emmy Award-Winning Content Producer, and Founder of WordSmyth
- Jeff Ayers, Content Creator, Deathwish Coffee Company
- Dave Mizzoni, Gayme Show
- Patrick Campbell, Founder & CEO, Profitwell
- Liz Cohen, VP of Development, Jax Media
- Claude Zeins and Adam Lisagor, Sandwich
- Brooke Van Poppelen, Comic, Writer, & Actor
- Michelle Khouri, Founder & CEO, FRQNCY Media
- Mykim Dang, Executive Video Producer, America’s Test Kitchen
- David Cancel, CEO, Drift
- Dan Riordan and Dana Saint, Gnarly Bay
- Graham Burns and Jackson Cook, Pallette Group
- Elena Besser, Chef, Producer, & TV Host
Experience Show Business on the Wistia platform to consider enhancing all forms of content production and current video hosting needs. Flow along with the vibrant and talented cast that guides you through the many phases of executing a content series aligned with your brand affinity strategy.
Issa Vibe
After watching Show Business, you will see and feel — it is a vibe, a level of frequency to match. In addition to authenticity, consumers, as well as marketers, respond to resources with entertainment with the right tribe. Marketers should note, the team selected to execute creative content may also potentially be a part of the content series.
Pero like, creating creative concepts for content is an immeasurable non-linear process.
Marketers can seek inspiration from the entertainment and media industry to add some sabor as they cook up innovative content. For example, the Latinx online community fell in love with Buzzfeed’s PeroLike’s cast, which included Gadiel, Ivan, Dani, Julissa, Curly, and Maya. PeroLike’s ability to create binge-worthy and viral videos allowed audiences to meet the many personalities that compose a valuable sector of Buzzfeed.
Thanks to PeroLike content creators, the Latinx community escaped reality in content that filled audiences with pride, laughter, and nostalgia.
#HappyLatinxHeritageMonth
Although trends in video and audio production are key to focus on, elements that have worked in entertainment and media can help marketers effectively tell the story of business culture and brand affinity.
Read more on creative mashup inspiration from the entertainment and media industry.
