Creative Mashup: Inspiration For A Bingeworthy Content Marketing Series

Innovation in entertainment and media offers unique inspiration to creating binge-worthy content.

The media and entertainment industry shapes cultures, documents history, and shares memorable stories. People continue to connect with these contributions across space and time. Marketers aiming to innovate content marketing series can indulge in inspiration from the many sectors of the media entertainment industry.

This article focuses on exploring inspiration from entertainment aiming to stimulate the senses for a euphoric experience that also connects on an emotional level to your viewers.

Entertain

Content should be either fun, wild, thrilling, exciting, dramatic, or funny in addition to being informative and resourceful. Guests and audiences should actually enjoy themselves.

Of course, it is important to keep it professional but too rigid can be a daunting and dull experience. Innovative creativity is not bounded and linear. It is free and spirals to enable intersectionality.

What do you do for fun?

• Bars, Lounges, Nightclubs
• Sports Games
• Fine Dining
• Film
• Television
• Magazines
• Award Shows
• Skydiving
• Concerts
• Music Festivals

What are those experiences like?

• Trapeze artists adorned with sparkly rhinestones hang from aerial hoops as they descend from the tall ceiling of a nightclub in sync with the musical sounds of an international DJ.
• Thematically dressed Go-go dancers create a portal into a new world at a musical festival.
• Classic American songs unite fans at a stadium drinking American beer.
• The finest foods are elegantly prepared and delivered along with signature cocktails served in sexy glassware and garnished to elevate their taste, smell, and appearance.
• Award-winning actors portray people in impactful stories sharing human emotion, tragedy, and joy.
• Hot Ones features host Sean Evans interviewing celebrity guests as they attempt to complete rounds of chicken wings coated in spicy hot sauces.

Stimulate the Senses

All of these experiences along with so many others stimulate the senses in some way. Although lighting, scripting, editing, and talent are key elements in creating compelling content, a mashup of entertaining experiences can inspire the creative approach to producing successful content that is unique to the personalities and culture of your business as you prepare for brand affinity strategies.

Visualize With Video

Video and design enhance the visual senses for the audience and allow them to simply sit back and enjoy.

Boka Restaurant Group featured AvroKO’s design for their Japanese restaurant Momotaro to promote its launch. The history of Japanese American culture inspired the creative direction of the video to share Boka’s attempt to infuse influences from the west and east on the menu and space.

Everything a viewer sees from your content should be the appealing statement of your brand, including the set, clothes, hair, makeup, and talent. If it fits into your brand, don’t be afraid to push boundaries and encourage fierce fashion, innovative makeup, and unique sets and locations.

Tastes Like Fine Dining

Get out of the office and take your guests and audience out to experience local establishments and restaurants.

Similar to Hot Ones, Comedians in Cars Getting Coffee features legendary comedian, Jerry Seinfeld, driving in various vintage cars to pick up other celebrity comedians for fun conversations at local establishments for coffee. Although COVID restrictions may apply, where there is a will there is a way to support local businesses safely.

Smells Like Home

Although it’s difficult to directly provide scents to your audience, consider accommodating your guests with delightful smells. The smell of sage, palo santo, incense, and essential oils create a comforting and easing atmosphere for those you welcome. Just because viewers can’t smell your space, your guests can be impacted by the relaxing smells. Energy is everything!

Although COVID restrictions may apply, where there is a will there is a way. Thank your guests with the gift of aromatherapy.

Sounds Like Nostalgia

The best podcasts include branded transition music to steer the audience throughout the format of the show. Just like tastes and smells, sounds can ignite nostalgia to transport audiences to a celebrated era of pop culture. Emotions enhance impactful experiences.

The new fall collection of emerging handbag designer Brandon Blackwood was recently launched. While the website was under development, an overlay video played featuring a countdown and unique audio.

The New York native brands his urban elegance handbags with mashup sounds of ’90s R&B and jazz that transports femmes to a post Sex & The City era that celebrates Black beauty and contributions to American fashion.

Touch Souls

Content produced to enhance the human experience as a whole is more impactful than content focused on creating revenue for your business. Guests and audiences want to connect authentically with your business and your content to either enhance their own business, professional goals, or their everyday life.

Stimulate the senses to create content that makes your business a better place to work for your employees, a better resource for clients and consumers, and a better business to do business with.

Read more on enhancing a content marketing series.